Work→Kachche Dhaage
Building a children's clothing brand from the ground up — identity, strategy, and every post from day one.
2026
41,143
Content Views
Brand Building + Social Media
Kachche Dhaage
41,143
Content Views
6,388
Accounts Reached
65.4%
Non-Follower Views
"Building a children's clothing brand from the ground up — identity, strategy, and every post from day one."
A children's clothing brand born with intention — designed for parents who care about what their kids wear and the story behind it.
The Challenge
Kachche Dhaage didn't exist yet. No name recognition, no visual identity, no social media presence, no audience. In a category as crowded as children's clothing, launching without a clear brand point of view means getting lost before you even start.
The Approach
We didn't just manage the social — we built the brand. From defining the visual identity and tone of voice to crafting the launch strategy, content calendar, and every single post, we operated as the brand's marketing brain from day one. Every creative decision, every campaign, every piece of content was designed to make Kachche Dhaage feel established from its very first post.
The Outcome
In 30 days, Kachche Dhaage hit 41,143 content views across 6,388 accounts reached — with 65.4% of views coming from non-followers discovering the brand for the first time. A brand that didn't exist walked into the market with authority, not apology.
The Content
The Numbers
65.4% of views came from people who had never heard of them.
